Privacy policy
Welcome to the official Lord of Mysteries merchandise shop.
We, Shanghai Liquid-Tender Import & Export Co., Ltd. (“we,” “us,” or “our”), value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit the shop, create an account, make purchases, or otherwise interact with us, and outlines your rights under applicable privacy laws.
The shop is intended for individuals 14 years of age or older. We do not knowingly collect personal information from children.
1. Scope & Applicability
This Privacy Policy applies to all users worldwide. If any provision of this Policy conflicts with mandatory legal requirements in your jurisdiction, such mandatory legal requirements shall prevail.
2. Categories of Personal Information We Collect
2.1 Identifiers
Name, username, or nickname
Email address
Phone number
Shipping and billing addresses
Account login credentials
2.2 Commercial Information
Order details
Purchase history
Payment status and transaction records
(Please note: We do not store full payment card numbers. Payments are processed by third-party payment providers.)
2.3 Internet or Network Activity
IP address
Browser type and version
Device identifiers
Pages viewed, clicks, and interactions
2.4 Account & Preference Information
Account settings
Shopping preferences
Customer service communications
Survey responses and feedback
2.5 Marketing & Communication Preferences
Subscription status
Marketing preferences
Important Notice: This website does not collect users' personal information as its primary purpose. We collect personal information only to the extent necessary to perform our contract with you, provide the services you request, and comply with legal obligations. You may choose not to provide certain information, but you may then not be able to use some of our services.
3. Sensitive Personal Information
Certain information we collect (such as account login credentials) may be considered “Sensitive Personal Information” under the California Privacy Rights Act (CPRA).
We do not use sensitive personal information for purposes other than providing our services, unless required by law or permitted for reasonably expected purposes.
4. Use of Personal Information
We use your personal information for the following purposes:
4.1 Order Fulfillment – processing payments, shipping orders, and providing after‑sales support, including communicating with you regarding order status, delivery progress, and after‑sales matters.
4.2 Account Management & Customer Service – managing your account, responding to your inquiries, and providing customer support.
4.3 Website Operations & Improvement – maintaining website functionality, analyzing performance, and enhancing user experience.
4.4 Security & Fraud Prevention – protecting against unauthorized access, misuse, and fraud, and ensuring transaction security.
4.5 Legal Compliance – complying with accounting, tax, and other legal obligations and regulatory requirements.
4.6 Marketing & Promotions – sending promotional communications where permitted by law and according to your preferences. We will not use your personal information or photos, videos, or other user-generated content for advertising or other marketing purposes unless we have obtained your explicit consent in advance. We do not sell, rent, or otherwise provide your contact information or personal data to any third party for their independent marketing purposes.
We collect and use your personal information only to the extent necessary to perform our contract with you, provide the services you request, and comply with legal obligations. You may choose not to provide certain information, but you may then not be able to use some of our services.
5. Cookies & Similar Technologies
We use cookies and similar technologies to:
Enable essential shop functionality;
Remember your preferences;
Analyze traffic and shop performance;
Support marketing and promotional activities.
You may manage or disable cookies through your browser settings. Please note that disabling certain essential cookies may affect core shop functionality.
Third-party analytics and advertising partners may also use cookies or similar technologies, subject to their own privacy policies.
6. Disclosure of Personal Information
We do not sell your personal information. We may disclose your personal information to:
6.1 Service Providers
Third parties that provide services such as payment processing, shipping and logistics, website hosting, data analytics, and customer support.
These providers are required to process information only according to our instructions and to safeguard it appropriately.
6.2 Legal & Compliance Purposes
When required to comply with applicable laws, lawful government requests, or to protect our rights, property, or safety.
6.3 Business Transfers
In connection with a merger, acquisition, asset sale, bankruptcy, or similar transaction, where your personal information may be transferred as a business asset.
6.4 With Your Consent
When you have explicitly authorized the disclosure.
6.5 International Transfers
We may transfer, store, or process your personal information in countries other than your country of residence.
Where required by applicable law, we will implement appropriate contractual, technical, or organizational safeguards to protect your personal information during such international transfers.
7. Security & Data Retention
We adopt industry-standard security measures to protect your personal information from unauthorized access, disclosure, use, or modification. On pages where you submit sensitive payment information such as credit card numbers, we use SSL (Secure Sockets Layer) encryption technology to encrypt data during transmission, ensuring the security of your payment information. We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, and we strive to retain personal data for the shortest legally permissible period.
8. Your Privacy Rights (For U.S. Residents Only)
Depending on your state of residence within the United States, you may have the right to:
Know what personal information we collect, use, and disclose
Access a copy of your personal information
Correct inaccurate personal information
Delete personal information, subject to legal exceptions
Opt out of the sale or sharing of personal information for targeted advertising
Limit the use of sensitive personal information
Non‑discrimination for exercising your privacy rights
We will verify and respond to your requests as required by law.
9. Additional Rights for California Residents (For California Residents Only)
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the rights listed in Section 8 above, including:
The right to opt out of the sale or sharing of personal information
The right to limit the use of sensitive personal information
We do not sell personal information as defined under California law.
We do not share personal information for cross‑context behavioral advertising.
You may still contact us to exercise your right to opt out.
10. Other State Privacy Rights (For Residents of Virginia, Colorado, Connecticut, etc.)
Residents of certain U.S. states, including Virginia, Colorado, and Connecticut, may have additional rights, such as the right to appeal a privacy request decision. We will provide appeal procedures where required by law.
11. Privacy Rights for International Users
Depending on your country or region of residence, you may have additional rights under applicable data protection laws.
Subject to applicable law, these rights may include the right to:
• Access the personal information we hold about you;
• Request correction of inaccurate or incomplete personal information;
• Request deletion of your personal information;
• Request restriction of or object to certain processing activities;
• Request a copy of your personal information in a portable format where applicable; and
• Withdraw your consent where our processing is based on consent.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy. We will respond to your request in accordance with applicable law.
12. Children’s Privacy
The shop is not intended for children under the age of 14. If we become aware that personal information has been collected from a child without parental consent, we will promptly delete such information.
If you believe that a child has provided personal information without appropriate consent, please contact us immediately so that we can investigate and take appropriate action.
13. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date and post the updated version on this page. If changes materially affect your privacy rights, we will provide notice through reasonable means, such as website notices or email notifications.
14. Promotional Offers & Incentives
We may offer free gifts or incentives (such as discounts, coupons, free items, etc.) to users, but such measures are only provided in the following circumstances:
As part of a user's purchase of goods (e.g., free gift with purchase);
As part of our marketing promotion activities;
Where the primary purpose is not to collect users' personal information.
The provision of any free gift or incentive is not conditional upon the collection of your personal information. Where personal information collection is involved, we will clearly inform you of the purpose and obtain your consent.
15. Governing Law & International Compliance
This Privacy Policy is intended to apply globally. We are committed to complying with applicable data protection laws worldwide where we operate.
If any provision of this Policy conflicts with mandatory legal requirements in your jurisdiction (including but not limited to data protection, retention, consent, or cross‑border transfer requirements), such mandatory legal requirements shall prevail over the conflicting provision of this Policy to the extent of the conflict.
This means that if your local law grants you additional rights or imposes stricter obligations on us, those local rules will take precedence. We strive to handle your personal information in accordance with the highest applicable standards required by law.
16. Contact Us
If you have any questions about this Privacy Policy, or wish to exercise your rights regarding access, correction, or deletion of your personal information, please contact us through the following channels:
Email: supportlomworld@liquidgroup.asia
We will respond to your request within a reasonable period as required by applicable law.
The contact information provided in this Privacy Policy is accurate and kept up to date. It is consistent with the contact information published elsewhere on this website.
