Privacy policy
Last Updated: Mar.4, 2026
Introduction
Welcome to the official Lord of Mysteries merchandise store (the “Store”).
We, [Shanghai Liquid Tengda Import & Export Co., Ltd.] (“we,” “us,” or “our”), value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit the Store, create an account, make purchases, or otherwise interact with us, and outlines your rights under applicable U.S. privacy laws.
The store is intended for individuals 14 years of age or older. We do not knowingly collect personal information from children.
1. Scope & Applicability
This Privacy Policy applies to users located in the United States, including California and other states with comprehensive privacy laws.
Where required by law, additional disclosures applicable to specific U.S. states are provided below.
2. Categories of Personal Information We Collect
We collect only the personal information necessary to operate the Store and provide our services, including:
2.1 Identifiers
- Name, username, or nickname
- Email address
- Phone number
- Shipping and billing addresses
- Account login credentials
2.2 Commercial Information
- Order details
- Purchase history
- Payment status and transaction records
(Please note: We do not store full payment card numbers. Payments are processed by third-party payment providers.)
2.3 Internet or Network Activity
- IP address
- Browser type and version
- Device identifiers
- Pages viewed, clicks, and interactions
2.4 Account & Preference Information
- Account settings
- Shopping preferences
- Customer service communications
- Survey responses and feedback
2.5 Marketing & Communication Preferences
- Subscription status
- Marketing preferences
3. Sensitive Personal Information
Certain information we collect (such as account login credentials) may be considered “Sensitive Personal Information” under the California Privacy Rights Act (CPRA).
We do not use sensitive personal information for purposes other than providing our services, unless required by law or permitted for reasonably expected purposes.
4. We use personal information for the following purposes
4.1 Order Fulfillment – processing payments, shipping orders, and providing after-sales support
4.2 Account Management & Customer Service – managing user accounts and responding to inquiries
4.3 Website Operations & Improvement – maintaining functionality, analyzing performance, and enhancing user experience
4.4 Security & Fraud Prevention – protecting against unauthorized access, misuse, and fraud
4.5 Marketing & Promotions – sending promotional communications where permitted by law and according to your preferences
4.6 Legal Compliance – complying with accounting, tax, and other legal obligations
5. Cookies & Similar Technologies
We use cookies and similar technologies to:
- Enable essential Store functionality
- Remember your preferences
- Analyze traffic and store performance
- Support marketing and promotional activities
You may manage or disable cookies through your browser settings. Please note that disabling certain essential cookies may affect core store functionality.
6. Disclosure of Personal Information
We do not sell your personal information. We may disclose your personal information to:
6.1 Service Providers
Third parties that provide services such as payment processing, shipping and logistics, website hosting, data analytics, and customer support.
These providers are required to process information only according to our instructions and to safeguard it appropriately.
6.2 Legal & Compliance Purposes
When required to comply with applicable laws, lawful government requests, or to protect our rights, property, or safety.
6.3 Business Transfers
In connection with a merger, acquisition, asset sale, bankruptcy, or similar transaction, where your personal information may be transferred as a business asset.
6.4 With Your Consent
When you have explicitly authorized the disclosure.
7. Data Retention & Security
We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy or as required by law.
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure.
8. Your Privacy Rights (U.S. Residents)
Depending on your state of residence, you may have the right to:
- Know what personal information we collect, use, and disclose
- Access a copy of your personal information
- Correct inaccurate personal information
- Delete personal information, subject to legal exceptions
- Opt out of the sale or sharing of personal information for targeted advertising
- Limit the use of sensitive personal information
- Non-discrimination for exercising your privacy rights
We will verify and respond to your requests as required by law.
9. Additional Rights for California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the rights listed above, including:
- The right to opt out of the sale or sharing of personal information
- The right to limit the use of sensitive personal information
- We do not sell personal information as defined under California law.
- We do not share personal information for cross-context behavioral advertising.
You may still contact us to exercise your right to opt out.
10. Other State Privacy Rights
Residents of certain U.S. states, including Virginia, Colorado, and Connecticut, may have additional rights, such as the right to appeal a privacy request decision. We will provide appeal procedures where required by law.
11. Children’s Privacy
The store is not intended for children under the age of 14. If we become aware that personal information has been collected from a child without parental consent, we will promptly delete such information.
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date and post the updated version on this page. If changes materially affect your privacy rights, we will provide notice through reasonable means, such as website notices or email notifications.
13. Contact Us
If you have any questions or requests regarding this Privacy Policy or our privacy practices, please contact us at:
- Email: na.support@lomworld.com
